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The Iraaya Story
Iraaya began the way many beautiful things do, Quietly!
In the early mornings, over steaming chai, aloo kachori with jalebi, and long conversations about the kind of world we dreamt of- A world that remembers its roots.
We are Akshita and Abhijit. And Iraaya isn’t just a brand to us, it’s a heartfelt tribute to the hands, the hearts, the culture, and the heritage behind every thread woven across India.
From the ghats of Banaras to the lanes of Lucknow, from the looms of Bengal to the silken legends of Kanchipuram, we’ve walked alongside artisans who don’t just weave fabric, they weave generations of tradition into every strand.
And we knew we wanted to be a part of that.
At Iraaya, we work directly with artisan communities. Every piece is made slowly, thoughtfully, and with deep respect.It’s never rushed. Never mass-produced. Never just “fashion.”Because to us, clothes are not just what you wear. They’re memories. They’re emotion.They’re stories. your own, and someone else’s.
Whether it’s the soft mul cotton you reach for on a quiet morning or the rich Banarasi you save for a sacred celebration, every Iraaya piece is made to be felt, cherished, and passed down.
So if you’re someone who doesn’t just get dressed but connects with craft, culture, and quiet beauty then you’re already a part of the Iraaya family.
Welcome home.
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